Advertisment Articles — SemoArt — Art of Creating http://semoart.com/blog/Advertisment-Articles 2017-11-20T04:59:02Z Joomla! 1.5 - Open Source Content Management Professional production of radio spots from ordering to broadcast 2011-11-01T16:10:39Z 2011-11-01T16:10:39Z http://semoart.com/en/blog/Advertisment-Articles/59-Професійне-виготовлення-радіороликів-від-замовлення-до-ефіру SemoArt head@semoart.com <p>Translations are coming soon . . .</p> {metacanonical:http://semoart.com/en/Advertisment-Articles/59-Професійне-виготовлення-радіороликів-від-замовлення-до-ефіру} <p>Translations are coming soon . . .</p> {metacanonical:http://semoart.com/en/Advertisment-Articles/59-Професійне-виготовлення-радіороликів-від-замовлення-до-ефіру} What is included in development of corporate identity? 2011-10-31T14:13:26Z 2011-10-31T14:13:26Z http://semoart.com/en/blog/Advertisment-Articles/58-Що-входить-до-розробки-фірмового-стилю SemoArt head@semoart.com <p>Translations are coming soon . . .</p> {metacanonical:http://semoart.com/en/Advertisment-Articles/58-Що-входить-до-розробки-фірмового-стилю} <p>Translations are coming soon . . .</p> {metacanonical:http://semoart.com/en/Advertisment-Articles/58-Що-входить-до-розробки-фірмового-стилю} How to start an ad campaign? 2011-10-31T09:17:29Z 2011-10-31T09:17:29Z http://semoart.com/en/blog/Advertisment-Articles/57-З-чого-почати-рекламну-кампанію SemoArt head@semoart.com Translation are coming soon . . . Please try UA|RU|PL {metacanonical:http://semoart.com/en/Advertisment-Articles/57-З-чого-почати-рекламну-кампанію} Translation are coming soon . . . Please try UA|RU|PL {metacanonical:http://semoart.com/en/Advertisment-Articles/57-З-чого-почати-рекламну-кампанію} How to correctly organize the advertising campaign 2011-10-20T08:03:14Z 2011-10-20T08:03:14Z http://semoart.com/en/blog/Advertisment-Articles/50-Як-грамотно-організувати-рекламну-кампанію SemoArt head@semoart.com <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Do You develop an advertising campaign about your product, target audience??? Or preferred media that you have offered at low prices ("very beneficial offer !!!").<br />Spreads hands??? no effect? Money practically wasted???</p> <p><br />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; What to do? Do not succumb to the temptation and fall spirit. Do not talk - that I have and again ... agreed on advertising ...<br />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Rely on us - the professionals!<br />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; About you will read, you will be herd and sees by your target audience. We guarantee professionalism in our work, good discounts, quality and timely fulfillment of obligations, complete reporting on a campaign of regional or national level, attention and care dispite of your advertising budget. We can help you design a layout that matches the image of your campaign and your wishes, copywriters will write the script, sound and video will be created.<br />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Advertising will work , if it's organized correctly, dispite of budget.<br />&nbsp; &nbsp; &nbsp; &nbsp; We recommend you review our <span style="text-decoration: underline;"><em><strong><a href="http://semoart.com/en/integrated-solutions">complete solutions for advertising</a></strong></em></span></p> {metacanonical:http://semoart.com/en/Advertisment-Articles/50-Як-грамотно-організувати-рекламну-кампанію} <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Do You develop an advertising campaign about your product, target audience??? Or preferred media that you have offered at low prices ("very beneficial offer !!!").<br />Spreads hands??? no effect? Money practically wasted???</p> <p><br />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; What to do? Do not succumb to the temptation and fall spirit. Do not talk - that I have and again ... agreed on advertising ...<br />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Rely on us - the professionals!<br />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; About you will read, you will be herd and sees by your target audience. We guarantee professionalism in our work, good discounts, quality and timely fulfillment of obligations, complete reporting on a campaign of regional or national level, attention and care dispite of your advertising budget. We can help you design a layout that matches the image of your campaign and your wishes, copywriters will write the script, sound and video will be created.<br />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Advertising will work , if it's organized correctly, dispite of budget.<br />&nbsp; &nbsp; &nbsp; &nbsp; We recommend you review our <span style="text-decoration: underline;"><em><strong><a href="http://semoart.com/en/integrated-solutions">complete solutions for advertising</a></strong></em></span></p> {metacanonical:http://semoart.com/en/Advertisment-Articles/50-Як-грамотно-організувати-рекламну-кампанію} The history of advertising: the XX century 2011-10-04T08:19:26Z 2011-10-04T08:19:26Z http://semoart.com/en/blog/Advertisment-Articles/49-Історія-реклами-ХХ-століття vera ads@semoart.com Translation are coming soon . . . Please try UA|RU|PL {metacanonical:http://semoart.com/en/Advertisment-Articles/49-Історія-реклами-ХХ-століття} Translation are coming soon . . . Please try UA|RU|PL {metacanonical:http://semoart.com/en/Advertisment-Articles/49-Історія-реклами-ХХ-століття} History of Advertising: The new time 2011-10-04T07:55:21Z 2011-10-04T07:55:21Z http://semoart.com/en/blog/Advertisment-Articles/48-Історія-реклами-Новий-час vera ads@semoart.com Translation are coming soon . . . Please try UA|RU|PL {metacanonical:http://semoart.com/en/Advertisment-Articles/48-Історія-реклами-Новий-час} Translation are coming soon . . . Please try UA|RU|PL {metacanonical:http://semoart.com/en/Advertisment-Articles/48-Історія-реклами-Новий-час} History of advertisement: Renaissance 2011-10-04T07:51:11Z 2011-10-04T07:51:11Z http://semoart.com/en/blog/Advertisment-Articles/47-Історія-реклами-Відродження vera ads@semoart.com Translation are coming soon . . . Please try UA|RU|PL {metacanonical:http://semoart.com/en/Advertisment-Articles/47-Історія-реклами-Відродження} Translation are coming soon . . . Please try UA|RU|PL {metacanonical:http://semoart.com/en/Advertisment-Articles/47-Історія-реклами-Відродження} History of advertising: the Middle Ages 2011-10-03T15:18:31Z 2011-10-03T15:18:31Z http://semoart.com/en/blog/Advertisment-Articles/46-Історія-реклами-Середньовіччя vera ads@semoart.com Translation are coming soon . . . Please try UA|RU|PL {metacanonical:http://semoart.com/en/Advertisment-Articles/46-Історія-реклами-Середньовіччя} Translation are coming soon . . . Please try UA|RU|PL {metacanonical:http://semoart.com/en/Advertisment-Articles/46-Історія-реклами-Середньовіччя} History of Advertising: the Antiquity 2011-07-15T11:53:07Z 2011-07-15T11:53:07Z http://semoart.com/en/blog/Advertisment-Articles/25-Історія-реклами-Античність vera ads@semoart.com <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">During antiquity verbal advertisement was already separated from the general information and developed in the following areas:</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">- yelling shill in the place of offering goods and services, in the markets and exhibitions;</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">- yelling peddlers, agents and traveling craftsmen with an offer of services.</span></p> <p><span style="font-size: 12pt; font-family: times new roman,times;"> </span></p> <p><span style="font-family: times new roman,times;"> </span></p> <p> </p> <p> </p> <p style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US"><br /></span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">It was in ancient times, when some elements of advertising have acquired a great value: meaning ofcalls and shouts, their lexical meaning, intonation, pitch, melodic sound andappearance (clothing, hairstyle, facial expressions, gestures, and a set of objects which they used, trying to attract attention).</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">The first visible means of advertising were found by archaeologists during excavations of ancient Roman cities of Pompeii, Herculaneum and Stabia. The attention attracted by familiar objects: doctors exhibited on a shelf above the door banks for cupping blood, baker at the entrance to the store putted sheaf of wheat or flour, a seller of birds - cells of birds.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">Wax masks of ancestors, which were worn in triumphal processions and religious, and have become an indispensable part of the interiors of villas of the Roman patricians, reflect the kind of antiquity, the greatness of his acts, therefore, were a kind of prototype of what today is called "identity". </span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">A significant number of promotional items contained in festive processions: reading laudatory poems, displaying trophies acquired in battle, shouting screamers, which invited into the theater, music, singing, plays a farce.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">Festive procession in ancient culture was a form of social need satisfaction in self-esteem, self-knowledge and self-expression. Particular importance attaches to in ancient Rome, rightly believing that people in this way would use to greatness of Empire. These were the predecessors of modern advertising campaigns aimed at potential users and combine a number of iconic vehicles that are damaged and keep your audience. Such advertising today, as before, creates a national mentality, and makes an individual to support these measures own actions. And how effective advertising, the more they meet these guidelines.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times;"><span style="color: black;" lang="EN-US">With the development of literacy (6 - 8 millennium BC) advertising can be rewritten as the written text, the most common first in Middle East cultures. As an example, political antiquity written&nbsp;&nbsp; advertisement&nbsp; can be described as laudatory inscriptions ("stones that say") on the statues of rulers made to promote their views and achievements, inscriptions ("Book of the pyramids) from ancient Egyptian tombs, and the so-called Wall of Kite, which describes the exploits of the ruler of Sumer XXIV century BC.</span><span style="color: black;">&nbsp;</span></span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">One of the oldest advertising researchers believe the text engraved on the stone inscription found in the ruins of Memphis: "I, Reno from the island of Crete, by the grace of the gods of interpreting dreams”.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times;"><span style="color: black;" lang="EN-US">Very cheap and common type of ads has been inscriptions scratched or painted on the walls, so-called graffiti (from the Latin word «graffito» - scratch). A lot of them preserved in volcanic ash preserved the ancient city of Pompeii, they are more than1,5 thousand. Among these symbolic images of schools, taverns, term with arrows indicating the direction to them, information about the show, election slogans Romanian local politicians and administrators, as well as warnings regarding the ban of advertising in inappropriate places. An example of the latter: "Do not write here. Woe to whose name will be remembered here. Let it be to him no graces of the gods</span><span style="color: black;">»</span><span style="color: black;" lang="EN-US">.</span><span style="color: black;">&nbsp;</span></span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">To organize promotional element walls of public buildings, especially were whitewashed or covered with white paint. They had the name "album" (from the Latin word «albus» - white) and intended for operative messages, ads, news. Specially treated white boards exhibited in the streets near the High priest, Pope. They wrote to the public important state news, opinions on auspitsy (professed to believe in flying birds), the happy or unhappy days, weather, and government orders. Then, these panels-tables hidden in the archives.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">At 59 year from BC Consul Julius Caesar ordered to report promptly to the current solution bleached boards from Senate. Till this time ad content was varied: from Society chronic to private ads.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times;"><span style="color: black;" lang="EN-US">In the ancient period have already started verbal ad accompanied by a set of written and figurative things, to create an image that helped to influence on stronger man, and take advantage of the proposed product or service. From this arises, which is very popular today, posters, billboards and promotions, all started in ancient times.</span><span style="color: black;" lang="EN-US">&nbsp;</span></span></p> {metacanonical:http://semoart.com/en/Advertisment-Articles/24-Історія-реклами-витоки-та-протореклама} <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">During antiquity verbal advertisement was already separated from the general information and developed in the following areas:</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">- yelling shill in the place of offering goods and services, in the markets and exhibitions;</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">- yelling peddlers, agents and traveling craftsmen with an offer of services.</span></p> <p><span style="font-size: 12pt; font-family: times new roman,times;"> </span></p> <p><span style="font-family: times new roman,times;"> </span></p> <p> </p> <p> </p> <p style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US"><br /></span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">It was in ancient times, when some elements of advertising have acquired a great value: meaning ofcalls and shouts, their lexical meaning, intonation, pitch, melodic sound andappearance (clothing, hairstyle, facial expressions, gestures, and a set of objects which they used, trying to attract attention).</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">The first visible means of advertising were found by archaeologists during excavations of ancient Roman cities of Pompeii, Herculaneum and Stabia. The attention attracted by familiar objects: doctors exhibited on a shelf above the door banks for cupping blood, baker at the entrance to the store putted sheaf of wheat or flour, a seller of birds - cells of birds.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">Wax masks of ancestors, which were worn in triumphal processions and religious, and have become an indispensable part of the interiors of villas of the Roman patricians, reflect the kind of antiquity, the greatness of his acts, therefore, were a kind of prototype of what today is called "identity". </span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">A significant number of promotional items contained in festive processions: reading laudatory poems, displaying trophies acquired in battle, shouting screamers, which invited into the theater, music, singing, plays a farce.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">Festive procession in ancient culture was a form of social need satisfaction in self-esteem, self-knowledge and self-expression. Particular importance attaches to in ancient Rome, rightly believing that people in this way would use to greatness of Empire. These were the predecessors of modern advertising campaigns aimed at potential users and combine a number of iconic vehicles that are damaged and keep your audience. Such advertising today, as before, creates a national mentality, and makes an individual to support these measures own actions. And how effective advertising, the more they meet these guidelines.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times;"><span style="color: black;" lang="EN-US">With the development of literacy (6 - 8 millennium BC) advertising can be rewritten as the written text, the most common first in Middle East cultures. As an example, political antiquity written&nbsp;&nbsp; advertisement&nbsp; can be described as laudatory inscriptions ("stones that say") on the statues of rulers made to promote their views and achievements, inscriptions ("Book of the pyramids) from ancient Egyptian tombs, and the so-called Wall of Kite, which describes the exploits of the ruler of Sumer XXIV century BC.</span><span style="color: black;">&nbsp;</span></span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">One of the oldest advertising researchers believe the text engraved on the stone inscription found in the ruins of Memphis: "I, Reno from the island of Crete, by the grace of the gods of interpreting dreams”.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times;"><span style="color: black;" lang="EN-US">Very cheap and common type of ads has been inscriptions scratched or painted on the walls, so-called graffiti (from the Latin word «graffito» - scratch). A lot of them preserved in volcanic ash preserved the ancient city of Pompeii, they are more than1,5 thousand. Among these symbolic images of schools, taverns, term with arrows indicating the direction to them, information about the show, election slogans Romanian local politicians and administrators, as well as warnings regarding the ban of advertising in inappropriate places. An example of the latter: "Do not write here. Woe to whose name will be remembered here. Let it be to him no graces of the gods</span><span style="color: black;">»</span><span style="color: black;" lang="EN-US">.</span><span style="color: black;">&nbsp;</span></span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">To organize promotional element walls of public buildings, especially were whitewashed or covered with white paint. They had the name "album" (from the Latin word «albus» - white) and intended for operative messages, ads, news. Specially treated white boards exhibited in the streets near the High priest, Pope. They wrote to the public important state news, opinions on auspitsy (professed to believe in flying birds), the happy or unhappy days, weather, and government orders. Then, these panels-tables hidden in the archives.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times; color: black;" lang="EN-US">At 59 year from BC Consul Julius Caesar ordered to report promptly to the current solution bleached boards from Senate. Till this time ad content was varied: from Society chronic to private ads.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: times new roman,times;"><span style="color: black;" lang="EN-US">In the ancient period have already started verbal ad accompanied by a set of written and figurative things, to create an image that helped to influence on stronger man, and take advantage of the proposed product or service. From this arises, which is very popular today, posters, billboards and promotions, all started in ancient times.</span><span style="color: black;" lang="EN-US">&nbsp;</span></span></p> {metacanonical:http://semoart.com/en/Advertisment-Articles/24-Історія-реклами-витоки-та-протореклама} History of Advertising: the Beginning 2011-07-13T15:22:50Z 2011-07-13T15:22:50Z http://semoart.com/en/blog/Advertisment-Articles/24-Історія-реклами-витоки-та-протореклама SemoArt head@semoart.com <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">Advertisement’s activity was born at the dawn of civilization, has experienced different steps of evolution along with the evolution of man, his needs and cultural development.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">The word "advertising" comes from the Latin claims - shout out.</span></p> <p><span style="font-size: 12pt;"> </span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US"><br /></span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt;"><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">Institute of screamers was fixed at the national level a long time ago. Position of screamer was mentioned in the XIV century before Birth of Christ.</span><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US"> </span><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">Screamers were used for everyday informing people of ancient cities. They reported a wide range of public information: honoring the famous military leaders, on arrival in the city foreign ambassadors on a regular distribution of bread or a grand sideshow, the attendance of citizens in the court on sentencing and executions.</span></span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">The beginnings of another kind of advertising – graphic advertising - is closely connected with ornament, drawing and sculpture. Different examples of these kinds of works that belong more to the Paleolithic period, may be arguments in the debate about what was the first -verbal or graphic advertising.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">To&nbsp; the first advertisement belonged ornaments of the tattoos of their ritualistic content, saved till today; rods heads, symbolizing power, marks of ownership in the form of stamps, which marked the various items, livestock and slaves, tribal totems, which were shown in animals that were considered tribal ancestors and showed strength, courage, intelligence, cunning, etc. (compare with today's trademark).</span></p> {metacanonical:http://semoart.com/en/Advertisment-Articles/24-Історія-реклами-витоки-та-протореклама} <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">Advertisement’s activity was born at the dawn of civilization, has experienced different steps of evolution along with the evolution of man, his needs and cultural development.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">The word "advertising" comes from the Latin claims - shout out.</span></p> <p><span style="font-size: 12pt;"> </span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US"><br /></span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt;"><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">Institute of screamers was fixed at the national level a long time ago. Position of screamer was mentioned in the XIV century before Birth of Christ.</span><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US"> </span><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">Screamers were used for everyday informing people of ancient cities. They reported a wide range of public information: honoring the famous military leaders, on arrival in the city foreign ambassadors on a regular distribution of bread or a grand sideshow, the attendance of citizens in the court on sentencing and executions.</span></span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">The beginnings of another kind of advertising – graphic advertising - is closely connected with ornament, drawing and sculpture. Different examples of these kinds of works that belong more to the Paleolithic period, may be arguments in the debate about what was the first -verbal or graphic advertising.</span></p> <p style="margin-bottom: 0.0001pt; text-align: justify; text-indent: 35.4pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black;" lang="EN-US">To&nbsp; the first advertisement belonged ornaments of the tattoos of their ritualistic content, saved till today; rods heads, symbolizing power, marks of ownership in the form of stamps, which marked the various items, livestock and slaves, tribal totems, which were shown in animals that were considered tribal ancestors and showed strength, courage, intelligence, cunning, etc. (compare with today's trademark).</span></p> {metacanonical:http://semoart.com/en/Advertisment-Articles/24-Історія-реклами-витоки-та-протореклама}